Recycleasy
A mobile app and mobile first website designed to facilitate the recycling process in London boroughs
Team
Irmak - UX Researcher/Designer
Andria - UX/UI Designer
Christian - Developer
Mariia - Developer
Why this project?
As the scope of our industry project, we needed to create a project that would help reducing carbon footprint, emissions, waste.
After doing some research we concluded that Recycling is still the most simple, quicker way to reduce the amount of waste generated.
For the development of Recycleasy, we applied double diamond design process of
Design Council:
Discover
Define
Develop
Deliver
Discover
Confused about recycling? UK is
6.1 items on average are disposed incorrectly in recyclable and non-recyclable bins when sorting our household waste
London has the lowest average
London recycles 34.4% of waste far less than the national average of 43.3%—which makes it the worst region in England for recycling.
Why is it hard to recycle?
Research shows that up to 76% misunderstand what recycling labels mean
And recycling bins are confusing with different colors and it changes according to boroughs
Borough websites are not helping either: they are very text heavy and confusing
Problem Statement
Individuals in London struggle with recycling because they are confused
what and how to recycle.
Define
How might we help individuals to understand better about the recycling labels/bins so that they can feel more motivated for recycling?
Meet Amy
She is 35
Works as a Finance Manager
Married
Lives in a self-contained house
Motivations:
She is mindful about the environment, tries to use
eco-friendly products and cares recycling
Pain Points:
She wants to create an easy recycling routine, but she needs
to spend so much time on trying to understand and find information
on which product is recyclable and where to
bin them - feels frustrated
Amy's Journey
Develop
Sketching of the idea
Mid-fidelity wireframes
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High-fidelity wireframes
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Mobile app screens
Next steps
-
Enhance and develop the mobile app screens better
-
Add gamification to encourage recycling
-
Include more informative content about recycling, reusing